The international gaming solutions supplier and gaming operator INTRALOT revealed that it has inked a partnership agreement with the UK bookmaker AMELCO. The deal is aimed to result in the development of special next-generation sports betting products offering.
The Group Chief Executive Officer of INTRALOT Antonios Kerastaris commented on the definitive agreement, saying that the legacy of the company on a global scale was consolidated by the integration of the qualitative software functionalities provided by AMELCO. In addition, Mr. Kerastaris explained that all members of the management team of INTRALOT were absolutely sure that the final product to be developed would quickly gain reputation as the best integrated retail and online betting platform that could be found on a global scale.
As mentioned above, the collaboration agreement would make sure that INTRALOT and AMELCO join forces in order for INTRALOT to integrate certain modules of the latter’s high-quality ATS platform. The deal is expected to help the brand develop a new leading omni-channel sports-betting product, which is planned to be especially designed to meet the specific needs of regulated lotteries and bookmakers on a global scale.
The new solution that is to be created, is an omni-channel product that is to be based on the basic ATS sports-betting platform provided by AMELCO. The platform is already used by a number of leading market operators, so INTRALOT is to become just another company to take advantage of the already successful retail lottery product of AMELCO in order to develop a new, flexible and top-tier solution.
Under the terms of the agreement, the technical teams of the two companies would work together in order to create a special solution that would combine INTRALOT’s retail expertise and the flexibility and great functionality of the online sportsbook platform of AMELCO.
The definite partnership agreement was also commented by the owner and founder of AMELCO Damian Walton. Mr. Walton explained that the deal came as a great opportunity for AMELCO to put into effect its sportsbook product. According to him, all solutions and services provided by the company, including the algorithmic trading engine, complemented by the physical trading services of the brand would be successfully integrated in the basics of INTRALOT business.
On the other hand, he expressed his utter surety that the agreement would be beneficial for AMELCO, as it was expected to help the brand demonstrate the full capabilities of its products and solutions. Mr. Walton shared that the fact the company joined forces with INTRALOT on this partnership, would provide it with the chance to boost its full potential in the international regulated markets.
- Author
Olivia Cole
